Cloud Technology needing its own culture???

In yesterdays daily update, Information Week talked about how with all of the new cloud technology out there that it needs its own culture.  I think that the ICloud has its own culture all ready.  With most of apples  products using this technology doesn't it mean that their cloud already has its own culture.  I think it does even though I don't use it much.  It is great to have all of your shared items like iTunes be available on your cloud, but different companies are going to use their cloud for different things.  Some companies may have their cloud for shared documents or even sharing their own information with each team member. Whatever the clouds use I think that they will each develop their own culture like apple has.